Brief:
Villiera Wine Estates sought a creative approach to showcase their Tradition Brut and Tradition Rosé Brut on social media and print. The goal was to highlight the historic essence of the brand while making it engaging and relevant to modern audiences.
Solution:
The concept emphasise the experiential nature of the wines, positioned against works of art steeped in tradition. The resulting artwork features classical sculptures adorned with gold experiential headsets, blending the timeless elegance of history with a contemporary twist. This visual metaphor connects the wines’ rich heritage to modern sensibilities, inviting audiences to experience a taste of tradition through a fresh, artistic lens. The design’s versatility ensures it resonates across digital and print platforms.
Designed in collaboration with Outsource Marketing.