Brief:
The brief called for a trendy and visually striking design for the 2024 diary cover and accompanying bookmark, allowing creative freedom within the parameters of the corporate identity. The design needed to align with current trends and could incorporate spot varnish for added impact.
Solution:
I provided two distinct layout solutions. The first option uses geometric shapes in shades of Cipla's blue, subtly arranged to form '2024' in the center. The second option takes a bolder approach, with vibrant overlapping shapes, gradients, and dynamic typography, creating a fun, contemporary aesthetic. Spot UV was applied selectively to enhance key elements in both designs, ensuring tactile and visual appeal.
