Most of the design options presented included a circular design, this is due to it’s intrinsic qualities of unity, wholeness, protection, regeneration and infinity as well as it’s connotation to the shape of the earth, a water droplet and a cotton pod. All of which are present in the brand.
I chose not to go the obvious ‘green leaf’ route as the name already denotes green. Simplicity reigns supreme as I prefer logos to be clean, timeless, memorable and flexible in terms of the huge variety of possible applications (window vinyls, stitching, clothing labels/tags, packaging, adverts etc.).