Cipla's ethos of 'Caring for Life' extends to caring for people and our planet. As such, I thoroughly enjoyed creating the visual identity for an internal campaign aimed at green initiatives within the company. The chosen visual lockup embodies the fun and inviting nature of the campaign, whilst being versatile enough to be used across the board spanning each of its four tenets: environmental, social, culture and wellness.
Alternative logo lockup variant presented.
Alternative logo lockup variant presented.
Alternative logo lockup variant presented.
Chosen logo lockup variant.
