Brief:
Cipla’s ethos of “Caring for Life” extends beyond healthcare to encompass a commitment to people and the planet. The task was to create a visual identity for an internal campaign promoting green initiatives, with a focus on the company’s four core tenets: environmental, social, cultural, and wellness. The design needed to feel engaging and approachable while being adaptable across diverse applications.
Solution:
I developed a vibrant and versatile visual lockup that reflects the campaign’s fun and inviting spirit. The design aligns with Cipla’s values, emphasising the interconnectedness of its four tenets. Its flexibility ensures it can be effectively applied across a range of campaign materials, uniting the initiative under a cohesive and impactful identity.
Alternative logo lockup variant presented.
Alternative logo lockup variant presented.
Alternative logo lockup variant presented.
Chosen logo lockup variant.
