Assigned the responsibility of crafting the internal communication system for the company's four core pillars, I opted for a vibrant and lively approach (especially when animated). Each icon is made up of the geometric shapes within the Cipla logo, used in such a way as to evoke characteristics of 'commercial, sustainability, people and community'. Each of the pillars represents an important section of the brand, and as such, has its own colour palette, iconography, patterns and subsections.
