Brief:
OceanWomxn is a five-year initiative aimed at attracting and supporting young African women and transgender students in pursuing oceanography studies at the University of Cape Town. The logo needed to reflect the program’s purpose while encapsulating themes of ocean study, climate, and atmospheric research. The design also required a modern, engaging aesthetic with flexibility for diverse applications.
Solution:
To capture the essence of OceanWomxn, I created a logo that balances simplicity and creativity, with a playful and contemporary undertone. The design draws inspiration from the ocean’s dynamic, feminine nature while subtly integrating elements tied to climate and atmospheric research. The result is a versatile logo that communicates the program’s mission and resonates with its forward-thinking and inclusive vision.
Alternative logo options presented.
Chosen logo design solution.
Designed in collaboration with Locomedia.